Understanding My Local Salon Rankings

How Are Rankings Calculated?

• Formula: Rankings are based on client ratings collected over the past six months.

• Average Rating Calculation:

  1. Total all client ratings.

  2. Divide the sum by the number of ratings.

  3. Compare the average with other salons in your state.

• Example: A salon with 30 ratings, totaling 231 points, has an average rating of 7.7 (231/30).

Tiebreaker Rules

• If two salons have identical averages, the salon with more ratings over the past six months ranks higher.

Eligibility Criteria for Rankings To qualify for a ranking, salons must:

• Have a physical business address in the region.

• Maintain an active listing on My Local Salon.

• Collect at least 26 client ratings in the past six months.

Star Ratings Explained

• Visual Representation: Star ratings are derived from average scores.

• Calculation: Average ratings are divided by two.

  • Example: An average rating of 7 equals 3.5 stars.

Common Questions

1. Why Did My Ranking Change After One Negative Review?

   • Salons with fewer reviews experience greater fluctuations because each rating has a higher impact.

2. Why Didn’t My Ranking Improve After Positive Reviews?

   • Salons with more reviews experience smaller changes, as averages stabilize over larger data sets.

3. Why Did My Ranking Change Without New Reviews?

   • Rankings depend on comparisons with other salons, so changes in their ratings can affect your position.

4. Why Are Rankings Based on the Past Six Months?

   • This rolling period reflects the current salon experience and allows salons to improve without being impacted by older ratings.

Key Takeaways

• Focus on consistently collecting positive client feedback to boost your rankings.

• Monitor trends in competitor ratings as they can influence your position.

• Ensure you meet the eligibility requirements to maintain a valid ranking.