How to create a Master Campaign in Marketing Plus

Why Create a master Campaign

• Pre-Built Framework: The master campaign includes essential elements like your logo, branding, and links, eliminating the need to repeatedly create these from scratch.
• Quick Duplication:  Instead of designing a new campaign each time, you can duplicate the master campaign and make minor adjustments as needed.

By using a master campaign, you create a reliable and efficient system for managing email marketing efforts. It ensures your campaigns are faster to deploy, consistent in design, and adaptable to any need, helping you achieve marketing goals with less effort.

Step-by-Step Guide

How to Create a Master Campaign

1. Start a New Campaign:

1. • Choose the email creator: Either start with a blank email or select a pre-designed template.

2. Select a Template:

   • Pick a relevant design (e.g., "Welcome Email") and click Use This Template.

3. Set the Subject Line:

   • Add a descriptive subject line, like "Master Campaign Copy First," to remind you to duplicate it for future use.
   • Save the campaign to your Campaign Manager.

4. Customize Branding:

   • Update the logo: Select the logo image box, browse, and upload your logo. Center it and add a link.
   • Replace images with relevant ones and add links where needed.
   • Adjust text colors to match your brand's theme.

5. Simplify Content:

   • Remove irrelevant text.
   • Add placeholders for personalization (e.g., "Given Name" and "Company Name").
   • Modify buttons: Change the color and insert links.
   • Remove unnecessary elements, such as vouchers or terms and conditions.

6. Update Social Media Links:

   • Replace default links with your active social media accounts.
   • Update the icon styles (e.g., grayscale or custom colors).

7. Save the Campaign:

   • Once all updates are made, save the master campaign in the Campaign Manager.