Shortcuts Marketing Plus: Campaign Manager Overview

Campaign Manager

You can either create Campaigns, search existing Campaigns and report on completed Campaigns

 Create a New Campaign

Users have three primary options for creating a new email campaign:

1. Email Creator : Allows for designing email campaigns using the drop and drag editor.
2. Template Design: Choose from a range of saved template designs.
3. Copy a Previous Campaign: Copy an existing campaign for reuse or modifications.
   Additional Options:
   • HTML Email Campaign: Create custom HTML-based email campaigns.
   • SMS Campaign: Design and send SMS-based campaigns.

Searching and Managing Existing Campaigns

• Search Campaigns: Use the Search History button to view all existing campaigns.
• Campaign Sorting: Campaigns are listed with the most recent at the top.
• Filtering Options:
  • Search by name.
  • Filter by status (e.g., Active, Inactive, or Completed).
  • Filter by date range.
  • Include campaigns belonging to a parent campaign.

Viewing Completed Campaigns

• Provides a detailed overview of campaign metrics:
  • Type of campaign.
  • Status of the campaign.
  • Date the campaign was sent.
  • Total emails sent.
  • Open rates, click rates, and bounce backs.
• Action Buttons:
  • Edit: Modify the campaign.
  • Copy: Clone the campaign for reuse.

Managing Campaigns

• Delete Campaigns:
  • To keep the Campaign Manager organized, delete unused or inactive campaigns by selecting the Action button and choosing Delete.

Navigating Campaign Creation

• Access the campaign creation process through the options in the Create a New Campaign section or by selecting an existing campaign.
• During the campaign creation process, tabs at the top guide users through each stage, culminating in the final step of activating the campaign.