How to Send a One-Time Email Blast Using Shortcuts Marketing
This guide outlines the steps for sending a one-time email blast to all your clients using Shortcuts Marketing via the Cloud.
Once-off marketing campaigns allows you to send emails to all of your customers. You can use these campaigns to engage with customers and boost booking volumes, such as by promoting a special offer, announcing new services, or sharing salon updates.
Set up your one-time marketing campaign
- From the Menu select Messages.
- At the bottom of the screen, select the “Message all clients” option.
- Select the “New” icon.
- Enter the details of the campaign, including:
- Name of the campaign
- The gender of clients this will be sent to
- The send date
- The send time
Send campaign via Email
- Select "Email" from the campaign screen
- You can customise details such as your email header, image, subject line and body text.
- You can select the “Insert field” dropdown for various personalisation fields to include in your message, such as Customer Name, Appointment Time, and more.
- You may also choose to include an Offer and/or a Book button. If you don’t want to use these, select the X in the top right-hand corner of these options.
- You can preview and send yourself a test of the email using the relevant buttons.
- Once you’re happy with your email, select the green “Activate” button.
- Select the "Done" icon in the bottom right corner to save your changes.