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How to Send a One-Time Email Blast Using Shortcuts Marketing

This guide outlines the steps for sending a one-time email blast to all your clients using Shortcuts Marketing via the Cloud.

 Once-off marketing campaigns allows you to send emails to all of your customers. You can use these campaigns to engage with customers and boost booking volumes, such as by promoting a special offer, announcing new services, or sharing salon updates.  
 
 

Set up your one-time marketing campaign

  • From the Menu select Messages.
  • At the bottom of the screen, select the “Message all clients” option.

  • Select the “New” icon.

  • Enter the details of the campaign, including:
    • Name of the campaign
    • The gender of clients this will be sent to
    • The send date
    • The send time
marekting all clients.PNG


Send campaign via Email

  • Select "Email" from the campaign screen
send via email or SMS.PNG
  • You can customise details such as your email header, image, subject line and body text.
  • You can select the “Insert field” dropdown for various personalisation fields to include in your message, such as Customer Name, Appointment Time, and more.

  • You may also choose to include an Offer and/or a Book button. If you don’t want to use these, select the X in the top right-hand corner of these options.

  • You can preview and send yourself a test of the email using the relevant buttons.
  • Once you’re happy with your email, select the green “Activate” button.
  • Select the "Done" icon in the bottom right corner to save your changes.